Khoon Hooi graduated from the Malaysian Institute of Art. He launched his eponymous label in 1999 and has received fashion accolades including the Harper’s Bazaar Style Award, Malaysia International Fashion Award, and ELLE Magazine's Malaysian Designer of the Year and Red Carpet Designer of the Year. His ultra-feminine luxury creations are red carpet staples. The designer is not only a master of tailoring luxury fabrics, his fresh take on classic silhouettes adds a contemporary edge. He also likes to integrate couture embellishments such as feathers, beading and jewel encrustations into his exquisite pieces.