Daniela Karnuts used to wonder why men can order a beautifully tailored bespoke suit in Savile Row, while women's choice is limited to the season's style and colours. She founded her London-based label, Safiyaa in 2011 as the basis for a chic and sophisticated wardrobe. Safiyaa celebrates femininity with striking silhouettes, luxury fabrics and rich colours - fused with master tailoring to create a demi-couture collection for day to night. 'Safiyaa stands for timeless elegance, with garments lovingly hand-stitched, piece by piece. Our vision is that Safiyaa becomes to dresses what Savile Row is to suits.'